London-based Space Ape Games (http://www.spaceapegames.com/) brought together a range of resources and tactics to take Samurai Siege (https://play.google.com/store/apps/details?id=com.spaceapegames.samuraisiege) into Japan with Google Play and grow that market to contribute up to 15% of the game’s average USD 55,000 daily earnings.
“Our experience has been great with Google Play. We have found that it is half of our audience and half of our business,” says John Earner, CEO and co-founder.
In this video, the company co-founders and product manager Joe Raeburn talk about their experiences creating the game, growing with Android, and expanding to Japan. To learn more about growing your business internationally, check out these resources: Reaching players in new territories panel (https://www.youtube.com/watch?v=fCugnJZnWsI) Localization checklist (http://developer.android.com/distribute/tools/localization-checklist.html)
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